Introducing Thomas Jensen, Founder & CEO of ioAire, Inc.
Describe the business/organization you work for
ioAire is a provider of products and services, particularly in the area of wireless connectivity, data security and networking solutions for industrial applications
What inspired you to start your own business, or why did you decide to work for this specific organization?
I created ioAire to solve critical needs in industrial settings. I became aware of these needs from my experiences in working to solve complex issues in factory, laboratory and warehouse environments
What sets this business apart from others in the industry?
We are early to market with unique and innovative approaches to the problems we're addressing.
What challenges have you faced as a business owner or employee, and how did you overcome them?
I've faced challenges as a founder in the team building area more than any other area. I believe that the "try before you buy" is a solid principle that has helped me in recruiting. Also, utilize the book Who? by Geoff Smart has been in invaluable resource that I think is a must-read for any entrepreneur.
What advice would you give to someone looking to join your industry?
Our sales within industries are B2B, where lasting relationships are the norm. Once you have relieved their pain, they will typically become a long-standing customer. Identify their pain, then articulate how your product or service will relieve that pain. Selling aspirin that brings relief is usually better than selling vitamins for prevention.
Connect with Thomas on LinkedIn HERE
Check out ioAire, Inc on their website HERE
