How to Use Your Marketing Credits | Idaho Technology Council

How to Use Your Marketing Credits

Flexible investment dollars to design your own visibility portfolio across events and digital advertising

Bronze
$500

Perfect for focused digital presence or workforce development

Silver
$2,000

Ideal for website visibility packages or major event sponsorships

Gold
$5,000

Year-round digital dominance or premier event partnerships

Platinum
$10,000

Enterprise website packages or multiple presenting sponsorships

How It Works

1

Join & Receive Credits

When you join as an Industry Investor member, you receive marketing credits based on your tier (Bronze through Platinum).

2

Review Opportunities

Explore event sponsorships (iTECH Summit, State of Technology, WiTECH Summit) and website banner advertising options.

3

Design Your Portfolio

Allocate your credits across events and/or website advertising based on your business priorities and target audiences.

4

Activate & Track

ITC confirms availability, activates your sponsorships, and provides analytics for website placements.

What You Can Purchase

📅

Event Sponsorships

Sponsor signature ITC events for in-person visibility and networking:

  • iTECH Summit (March, Idaho Falls)
  • State of Technology Luncheon (May, Boise)
  • WiTECH Summit (December, Boise)
  • Digital Masterclass Series (monthly, virtual)
  • Meet the Boss Series (quarterly)
  • Spark Series & WiTECH Coffee Chats
⚠️ Note: $500 F&B fee applies to sponsorships with tables
💻

Website Banner Advertising

Year-round digital visibility on high-traffic ITC pages:

  • Premium Banner (Homepage, Events Calendar)
  • Secondary Banner (Member Directory, TechBridge)
  • Logo Scroller (All pages)
  • Visibility Package ($2,000)
  • Year-Round Presence ($3,500)
  • Enterprise Package ($8,000)
⭐ Best ROI: No F&B fees + measurable analytics

Important Restrictions

⚠️ Hall of Fame Exclusion

  • Marketing Credits may NOT be used for Hall of Fame Annual Gala
  • Hall of Fame sponsorships require direct paid invoices (separate from membership)
  • This ensures full revenue capture for ITC's premier signature event

🍽️ Food & Beverage Fees

  • $500 F&B fee applies to event sponsorships that include a table of attendees
  • Digital-only sponsorships have ZERO F&B fees(website ads, Digital Masterclass, Spark Series, Meet the Boss, WiTECH Coffee Chats)
  • Consider digital-first portfolios to maximize credit value

Frequently Asked Questions

Can I use my marketing credit for Hall of Fame Gala?
No. Marketing Credits may NOT be used for Hall of Fame Annual Gala. Hall of Fame sponsorships require direct paid invoices and are sold separately with different pricing.
Can I use marketing credits for website banner advertising?
Yes! Website banner advertising is one of the best uses of marketing credits - no F&B fees, year-round visibility, and measurable analytics. Many Silver members use their full $2,000 credit for the Website Visibility Package.
What is the food & beverage fee?
Marketing Credits for event sponsorships that include a table of attendees require a $500 F&B fee to cover catering costs. Digital-only sponsorships (website ads, Digital Masterclass, Spark Series, WiTECH Coffee Chats, Meet the Boss) have NO F&B fees.
Do marketing credits roll over if I don't use them?
No. Credits are annual and do not roll over to the following membership year. This encourages active engagement with ITC programming. However, if you have a small amount remaining (under $100), we'll note it and you can add it to next year's renewal.
Can I purchase sponsorships beyond my credit allocation?
Absolutely! Additional event sponsorships and website advertising are available at member discount rates (typically 15-20% off standard pricing). Members can add out-of-pocket funds to access higher-tier opportunities.
Can I split my credit across events AND website advertising?
Yes! This is one of the smartest strategies. Many Silver members allocate $1,000 to website advertising (3 months of visibility) and $1,000 to event sponsorships, creating year-round presence with balanced investment.
How do I track website banner ad performance?
ITC provides monthly analytics for Premium Placement and quarterly analytics for Secondary Placement and Logo Scroller. Reports include impressions, clicks, click-through rates, and geographic data to help you measure ROI.
What if I want to change my marketing portfolio mid-year?
If you haven't yet activated your credit and marketing hasn't launched, we can usually accommodate changes. Contact your ITC membership liaison at diane@idahotechcouncil.org or betsy@idahotechcouncil.org. Website ad placements require 30-day notice for changes.
Which option gives me the best ROI?
Website advertising typically offers the highest ROI because:
  • Zero F&B fees (saves $500+)
  • Year-round visibility (not just one event)
  • Measurable analytics (track actual performance)
  • Enterprise Package delivers 672,000+ annual impressions for $8,000
That said, event sponsorships provide invaluable in-person networking that can't be replicated digitally. The smartest approach is often a balanced portfolio of both.

Ready to Maximize Your Marketing Credits?

Let's design your perfect visibility portfolio together

📄 Download Full Membership Guide 📧 Contact Membership Team