Member Spotlight

Introducing: Sarah Marshall, Microsoft, Sr. Director, Public Affairs


Describe the business/organization you work for:

Microsoft (Nasdaq “MSFT” @microsoft) enables digital transformation for the era of an intelligent cloud and an intelligent edge. The company's mission is to empower every person and every organization on the planet to achieve more. I sit within the Public Affairs team in our Corporate and Legal Affairs department where my role is to lead the company's communications around a $4B USD initiative to provide AI tools and skilling to global education and nonprofit organizations for Microsoft Elevate.


What sets this business apart from others in the industry?

Very few companies can say they've shaped the technology sector for fifty years—Microsoft marked its half-century milestone in 2025. The company began with a vision to have a personal computer on every desk and now focuses on harnessing artificial intelligence to drive global economic growth and opportunity. Microsoft’s decades of influence highlight the importance of working together to ensure technology is used responsibly. With AI, we know it's vital that people are given the skills necessary to use it safely and to their advantage.


Share something you love about Idaho, or a specific community you serve, or any special projects you would like to share with our followers, or even something specific you love or want to share about the company you represent. 

We moved to Idaho nearly 14 years ago to grow our business and raise our boys. I couldn’t imagine living anywhere else! I’ve been privileged to work in this beautiful state, while also representing a multinational organization, and I believe that perspective has been valuable to both my employer and me personally. At Microsoft, I’m proud that we’re teaming up with organizations like Future Farmers of America, 4-H, the American Teachers Federation, and the National Education Association to introduce technology into classrooms across all 50 states. I believe children need exposure to opportunities to imagine themselves achieving them, and these programs play a significant role in broadening their horizons.


What inspired you to join the ITC?

The tech scene in Idaho is growing and has so much to offer. I’m inspired and incredibly grateful to join ITC to support the innovators, organizations and policy positions that will ensure Idaho remains a great state for generations to come.


What are you looking forward to the most about serving as a board member of the ITC?

I’m most excited to learn firsthand about the issues that matter to local business leaders, start-ups, and innovators who drive our state’s economic growth. Supporting a healthy, thriving business environment in Idaho is a shared goal, and I value the opportunity to learn from such an impressive and talented group of individuals on the board. Their diverse experiences and perspectives will be invaluable as we work together to strengthen our community and champion the interests of businesses across Idaho.


What do you like to do in your free time, or anything else you would like to share with our network?

Who has free time! My husband and I are typically busy with kids’ sports, but we also cherish the time and know it won’t last forever. Our family loves the outdoors and if we aren’t in a gym or field somewhere watching our kids compete, we’re typically on the mountain skiing, or you can find the boys golfing or in a river fishing. Aren’t we all so lucky to live here!


About the Idaho Technology Council
The Idaho Technology Council (ITC) is a member-based organization that champions innovation and collaboration to grow Idaho’s economy through technology. Representing a dynamic and growing community of entrepreneurs, industry leaders, and policymakers, ITC connects vision with action to position Idaho as a hub for i
nnovation and opportunity. Learn more at www.idahotechcouncil.org.



Connect with Sarah on LinkedIn HERE

Check out Microsoft HERE


by Tim Munkres • 10 September 2026
Introducing: RT Williams, Founder & Energy Engineer, Pathline Foundry Describe the business/organization you work for: Pathline Foundry is an independent energy consulting and software firm in Meridian, Idaho. I run the gamut from benchmarking and energy audits to custom software for energy strategy, management, and optimization. It's a niche offering that's widely applicable across many industries. One engineer, start to finish. See where your energy is going, so you can make a smarter decision about where it goes next. What inspired you to start your own business, or why did you decide to work for this specific organization? I want to be the person who stays and partners with those who need it most. I've been doing energy engineering since 2017, and I've kept seeing the same pattern. A building gets an audit report, the report goes on a shelf, and nothing changes. Pathline Foundry grew out of that pattern, and I build software for the same reason: the findings need somewhere to live once the engagement is over, or they end up back on the shelf. Energy gets treated as a fixed cost, a line on the bill you can't do anything about. It isn't. There's real money sitting in waste and inefficiency, and most of the people who could act on it have no spare bandwidth and limited technical staff. I wanted to make that easy to see and easy to act on. What sets this business apart from others in the industry? There's no sales team and no handoff to a junior analyst. You talk to the person doing the engineering, and that same person is still there when it comes time to implement. I build the software side myself too, so the analysis, the modeling, and the tools a client ends up using all come from one place. Where it fits, I take a share of the savings instead of a flat fee, so the work is built to pay for itself. I'm a PhD engineer and a Certified Energy Manager. I write the work so a decision-maker can understand it and an engineer can act on it. What challenges have you faced as a business owner or employee, and how did you overcome them? Starting a business in a state where nobody knows you is a slow problem, and there's no clever fix for it. My family and I moved here in 2025, and I spent a lot of that first year in rooms where I knew one person, or none. What surprised me is that it made the actual work better. I used to lead with what I found in a building. Now I ask what somebody is trying to decide first, because a room full of strangers teaches you quickly that nobody cares what you know until they know why it matters to them. That turns out to be most of the job. Idaho has been more welcoming than I expected. Almost everything I've built here started with someone making an introduction, and I look forward to growing my work to support the community that made room for me. What advice would you give to someone looking to join your industry? Go into the buildings. You can learn modeling and software anywhere, but you can't learn how a facility actually runs from a spreadsheet. Spend time with the people who operate it. They'll tell you things no data set contains, and more often than not, they already know where the waste is. About the Idaho Technology Council The Idaho Technology Council (ITC) is a member-based organization that champions innovation and collaboration to grow Idaho’s economy through technology. Representing a dynamic and growing community of entrepreneurs, industry leaders, and policymakers, ITC connects vision with action to position Idaho as a hub for innovation and opportunity. Learn more at www.idahotechcouncil.org . Connect with RT Williams on LinkedIn HERE Learn More about Pathline Foundry HERE
9 September 2026
Idaho Technology Council Announces 2026 Hall of Fame Inductees, Idavation™ Award Finalists and Keynote Speaker Gary Sorrentino, CIO, Zoom
by Diane Temple • 3 September 2026
ITC partners with Coeur d'Alene Regional Chamber to host iTECH Summit Inland Northwest