Member Spotlight

Introducing: Sarah Marshall, Microsoft, Sr. Director, Public Affairs


Describe the business/organization you work for:

Microsoft (Nasdaq “MSFT” @microsoft) enables digital transformation for the era of an intelligent cloud and an intelligent edge. The company's mission is to empower every person and every organization on the planet to achieve more. I sit within the Public Affairs team in our Corporate and Legal Affairs department where my role is to lead the company's communications around a $4B USD initiative to provide AI tools and skilling to global education and nonprofit organizations for Microsoft Elevate.


What sets this business apart from others in the industry?

Very few companies can say they've shaped the technology sector for fifty years—Microsoft marked its half-century milestone in 2025. The company began with a vision to have a personal computer on every desk and now focuses on harnessing artificial intelligence to drive global economic growth and opportunity. Microsoft’s decades of influence highlight the importance of working together to ensure technology is used responsibly. With AI, we know it's vital that people are given the skills necessary to use it safely and to their advantage.


Share something you love about Idaho, or a specific community you serve, or any special projects you would like to share with our followers, or even something specific you love or want to share about the company you represent. 

We moved to Idaho nearly 14 years ago to grow our business and raise our boys. I couldn’t imagine living anywhere else! I’ve been privileged to work in this beautiful state, while also representing a multinational organization, and I believe that perspective has been valuable to both my employer and me personally. At Microsoft, I’m proud that we’re teaming up with organizations like Future Farmers of America, 4-H, the American Teachers Federation, and the National Education Association to introduce technology into classrooms across all 50 states. I believe children need exposure to opportunities to imagine themselves achieving them, and these programs play a significant role in broadening their horizons.


What inspired you to join the ITC?

The tech scene in Idaho is growing and has so much to offer. I’m inspired and incredibly grateful to join ITC to support the innovators, organizations and policy positions that will ensure Idaho remains a great state for generations to come.


What are you looking forward to the most about serving as a board member of the ITC?

I’m most excited to learn firsthand about the issues that matter to local business leaders, start-ups, and innovators who drive our state’s economic growth. Supporting a healthy, thriving business environment in Idaho is a shared goal, and I value the opportunity to learn from such an impressive and talented group of individuals on the board. Their diverse experiences and perspectives will be invaluable as we work together to strengthen our community and champion the interests of businesses across Idaho.


What do you like to do in your free time, or anything else you would like to share with our network?

Who has free time! My husband and I are typically busy with kids’ sports, but we also cherish the time and know it won’t last forever. Our family loves the outdoors and if we aren’t in a gym or field somewhere watching our kids compete, we’re typically on the mountain skiing, or you can find the boys golfing or in a river fishing. Aren’t we all so lucky to live here!


About the Idaho Technology Council
The Idaho Technology Council (ITC) is a member-based organization that champions innovation and collaboration to grow Idaho’s economy through technology. Representing a dynamic and growing community of entrepreneurs, industry leaders, and policymakers, ITC connects vision with action to position Idaho as a hub for i
nnovation and opportunity. Learn more at www.idahotechcouncil.org.



Connect with Sarah on LinkedIn HERE

Check out Microsoft HERE


by Diane Temple 18 February 2026
Healthy Ecosystems depend upon entrepreneurship.
by Tim Munkres 11 February 2026
Introducing: Aditya Ravindra, Enterprise AI & Analytics Expert, InterMountain AI Consultants Describe the business/organization you work for: InterMountain AI Consultants helps small and medium-sized businesses transform data chaos into competitive advantages. I specialize in sifting through complex details and compiling them into actionable insights—and no, it's not as boring as it sounds. Here's a real example from this week: A local Idaho-based moving and storage company was drowning in spreadsheets, unable to see their financial picture in realtime. I built them a custom financial dashboard that consolidates revenue, expenses, and profitability metrics into live visualizations they can access from any device. Now their leadership team makes data-driven decisions in minutes instead of spending hours digging through Excel files. The dashboard transforms their raw operational data into clear insights about which services are most profitable, seasonal trends, and cash flow patterns. Simply put: data talks, I listen, and I help business leaders join the conversation. What inspired you to start your own business, or why did you decide to work for this specific organization? Scope and impact. I currently work as a Senior Data Consultant at a Fortune 5 healthcare company, where every day presents new challenges at enterprise scale. While pursuing my Master's in AI from UT Austin, I've found it incredibly rewarding to apply cutting-edge theories to realworld problems. However, working within a large organization often means being channeled into specific projects. I wanted to branch out—to create customized solutions across diverse industries and help regional businesses access enterprise-level AI expertise. I need variety to thrive, and consulting allows me to bring Fortune 500 methodologies to local Idaho businesses who need them most. What sets this business apart from others in the industry? Continuous education and cutting through the AI hype. My approach isn't just about degrees and credentials—it's about staying on the cutting edge. I regularly complete the latest training workshops, AI certifications, and technical courses to understand what's actually emerging in AI versus what's just buzzwords. This knowledge lets me guide businesses toward practical, ROI-driven solutions rather than expensive experiments. I translate complex AI capabilities into business language and help leaders understand what will actually move the needle for their specific operations. Think of me as an AI translator who speaks both data science and business outcomes. What challenges have you faced as a business owner or employee, and how did you overcome them? The biggest challenge is navigating client fear and skepticism around AI. Many business leaders feel overwhelmed by AI hype or worry about implementation complexity. I've turned this into my superpower—I guide clients through the noise toward what's genuinely useful for their specific needs, distinguishing practical tools from empty promises. The second challenge is the "how"—designing the optimal customized solution from thousands of possible approaches. While sometimes overwhelming, this is also the most rewarding part. Each client's unique data environment requires creative problem-solving, and finding that perfect fit between their needs and the right AI tools keeps the work engaging. What advice would you give to someone looking to join your industry? Three pieces of advice: First, just start. Don't wait for perfect conditions—pick a course, open your laptop, and begin. We're at the ground floor of AI, and this opportunity won't last forever. Second, embrace failure as education. Not every approach will work, but each failure teaches you what will succeed next time. The projects that work best are often built on lessons from the ones that didn't. Third, find ways to make it fun. Every job has monotonous moments, but approaching AI problems creatively keeps both learning and application enjoyable. The intersection of curiosity, persistence, and practical application is where real value emerges. About the Idaho Technology Council The Idaho Technology Council (ITC) is a member-based organization that champions innovation and collaboration to grow Idaho’s economy through technology. Representing a dynamic and growing community of entrepreneurs, industry leaders, and policymakers, ITC connects vision with action to position Idaho as a hub for i nnovation and opportunity. Learn more at www.idahotechcouncil.org . Connect with Aditya on LinkedIn HERE Check out InterMountain AI Consultants HERE