Member Spotlight

Introducing: Sarah Marshall, Microsoft, Sr. Director, Public Affairs


Describe the business/organization you work for:

Microsoft (Nasdaq “MSFT” @microsoft) enables digital transformation for the era of an intelligent cloud and an intelligent edge. The company's mission is to empower every person and every organization on the planet to achieve more. I sit within the Public Affairs team in our Corporate and Legal Affairs department where my role is to lead the company's communications around a $4B USD initiative to provide AI tools and skilling to global education and nonprofit organizations for Microsoft Elevate.


What sets this business apart from others in the industry?

Very few companies can say they've shaped the technology sector for fifty years—Microsoft marked its half-century milestone in 2025. The company began with a vision to have a personal computer on every desk and now focuses on harnessing artificial intelligence to drive global economic growth and opportunity. Microsoft’s decades of influence highlight the importance of working together to ensure technology is used responsibly. With AI, we know it's vital that people are given the skills necessary to use it safely and to their advantage.


Share something you love about Idaho, or a specific community you serve, or any special projects you would like to share with our followers, or even something specific you love or want to share about the company you represent. 

We moved to Idaho nearly 14 years ago to grow our business and raise our boys. I couldn’t imagine living anywhere else! I’ve been privileged to work in this beautiful state, while also representing a multinational organization, and I believe that perspective has been valuable to both my employer and me personally. At Microsoft, I’m proud that we’re teaming up with organizations like Future Farmers of America, 4-H, the American Teachers Federation, and the National Education Association to introduce technology into classrooms across all 50 states. I believe children need exposure to opportunities to imagine themselves achieving them, and these programs play a significant role in broadening their horizons.


What inspired you to join the ITC?

The tech scene in Idaho is growing and has so much to offer. I’m inspired and incredibly grateful to join ITC to support the innovators, organizations and policy positions that will ensure Idaho remains a great state for generations to come.


What are you looking forward to the most about serving as a board member of the ITC?

I’m most excited to learn firsthand about the issues that matter to local business leaders, start-ups, and innovators who drive our state’s economic growth. Supporting a healthy, thriving business environment in Idaho is a shared goal, and I value the opportunity to learn from such an impressive and talented group of individuals on the board. Their diverse experiences and perspectives will be invaluable as we work together to strengthen our community and champion the interests of businesses across Idaho.


What do you like to do in your free time, or anything else you would like to share with our network?

Who has free time! My husband and I are typically busy with kids’ sports, but we also cherish the time and know it won’t last forever. Our family loves the outdoors and if we aren’t in a gym or field somewhere watching our kids compete, we’re typically on the mountain skiing, or you can find the boys golfing or in a river fishing. Aren’t we all so lucky to live here!


About the Idaho Technology Council
The Idaho Technology Council (ITC) is a member-based organization that champions innovation and collaboration to grow Idaho’s economy through technology. Representing a dynamic and growing community of entrepreneurs, industry leaders, and policymakers, ITC connects vision with action to position Idaho as a hub for i
nnovation and opportunity. Learn more at www.idahotechcouncil.org.



Connect with Sarah on LinkedIn HERE

Check out Microsoft HERE


by Diane Temple 21 May 2026
About the Idaho Technology Council The Idaho Technology Council has a mission to build a strong tech community in Idaho by bringing people together, supporting tech education, and advocating for policies that promote sustainable growth. Together, we’re making Idaho a top destination for technology and innovation. The Idaho Technology Council is a membership organization committed to increasing awareness of a thriving technology ecosystem statewide. We are dedicated to fostering an innovative tech community in Idaho by acting as a catalyst that brings together leaders, drives collaboration across all industries, and advocates for tech growth. As a nucleus of thought leaders, innovation, and tech advocacy, we empower government, industry, and reinvestment. Our mission is to position Idaho as a premier tech destination by attracting tech companies and talent, driving educational support and policy, convening tech leadership, and initiating conversations on emerging topics.
by Tim Munkres 12 May 2026
Introducing: Nate Amidon, CEO & President, Form100 Consulting Describe the business/organization you work for: Form100 Consulting is a specialized staffing and execution partner for technology leaders running complex programs. We embed top military talent into technology teams to deliver clarity, accountability, and predictable outcomes. What inspired you to start your own business, or why did you decide to work for this specific organization? I saw a gap in software development and technology program management in the industry. Programs were struggling to communicate, stay aligned, and deliver value. I wanted to match that need with an untapped talent pool of former military leaders who have experience leading in dynamic domains. What sets this business apart from others in the industry? We are not a traditional staffing and consulting firm. Most staffing firms provide capacity while most consultancies provide recommendations. Form100 Consulting is a specialized staffing firm that does both. We provide clients with leaders who have leadership training and experience gained in the military. They seamlessly integrate with our client's team, supported by extensive industry experience, a disciplined methodology and established systems. We work together as a team to drive alignment, clarity, and implement the right processes to deliver value. What challenges have you faced as a business owner or employee, and how did you overcome them? The market is crowded and getting your message out was a challenge. Finding the right type of clients and finding a way to communicate our unique value proposition took time...and a lot of effort. We just kept going, meeting more people, and trying to find ways to provide value. What advice would you give to someone looking to join your industry? Focus on delivery and make sure you exceed your client's expectations. We believe in servant leadership and take pride in partnering with our clients to do whatever is needed to drive value through the system. About the Idaho Technology Council The Idaho Technology Council (ITC) is a member-based organization that champions innovation and collaboration to grow Idaho’s economy through technology. Representing a dynamic and growing community of entrepreneurs, industry leaders, and policymakers, ITC connects vision with action to position Idaho as a hub for innovation and opportunity. Learn more at www.idahotechcouncil.org . Connect with Nate on LinkedIn HERE Check out Form100 Consulting HERE
by Rich Raimondi 23 April 2026
HP Boise’s incredible impact: How HP helped start the technology industry here in Idaho Boise, Idaho : While the company’s departure marks the end of an incredible era, the real credit and gratitude for HP’s success and lasting impact goes to its employees, writes - Rich Raimondi. Idaho Technology Council Founding Board Chair, 2024 ITC Hall of Fame Inductee Upon hearing of HP’s impending departure from Boise after 53 years, I, along with thousands of other former HP employees, were very saddened. We feel for the 1,100 current employees, their families and our community at large. We wish them all the best in determining what is next in their lives now that HP is closing down the site in 2027. But rather than dwell on feeling sad or angry, I would like to speak to and celebrate the incredible impact HP has had on Boise, the Treasure Valley and the state of Idaho over the past 53 years. In so many ways, we have been incredibly fortunate and blessed that HP chose to come to Boise in 1973. In reflecting on this and talking with former HP colleagues, I would cite five areas of impact HP had in its five decade history here in Boise. First, HP started the technology industry in Boise and Idaho. Without HP and Micron, which was founded four years later, there might not be a tech sector in Idaho. In addition to HP’s contributions, there is an Idaho tech ecosystem graphic that shows numerous companies that were founded by former HP employees, many of which grew to employ hundreds and helped shape entire industries. Companies like Extended Systems, Cradlepoint, ProClarity, White Cloud Analytics, Alturas and many others. Also, partly because of HP Boise’s success and the talent in the Boise area, other tech companies from throughout the west chose to move to Idaho. Finally, the impact over those five decades on the state GDP, employment and revenue base has been very significant. The second impact was the fact that HP brought thousands of talented people to Boise from across the country and the world. World-class business leaders, engineers, scientists and professionals in manufacturing, supply chain, marketing, finance and HR came to work for HP Boise. In particular, executives like Ray Smelek, Dick Hackborn, Don Curtis, Doug Carnahan, Rick Belluzzo, George Mulhern, Nor Rae Spohn, Cathy Lyons, Neil Martini, Carolyn Ticknor and Von Hansen all moved here to work for HP and made a significant impact by growing HP businesses and technologies — and employment — in Boise. They and hundreds of employees also made a difference in their communities by getting involved in nonprofits, universities and other businesses. They served on boards, on governmental task forces, as adjunct professors, as volunteers, and gave generously of their time, talent and treasure to numerous nonprofits. And, after they retired or left the company, most HP employees chose to remain living in Boise because they loved this community and the state of Idaho. My wife, Georgiann, and I were one of those who came in 1979 thinking we would be here for two to three years and then move back to Northern California where we were raised, our families lived and HP had large operations. But 47 years later, 30 of those with HP, we are still here. We, like so many others, found fulfilling careers, a wonderful community and chose to raise our family here. The third impact HP had was to provide thousands of jobs for Idahoans. People found fulfilling lifelong careers in a company that valued them and their contributions. Plus, Idaho university grads could stay at home and find challenging jobs and careers at a world-class company like HP. At its peak during the 1980s and 1990s, HP employed over 7,000 people at the Boise site. The fourth impact HP had was its special, unique and successful culture — “The HP Way.” The company was featured in books like “Good to Great,” largely because of the success of its culture which was embraced and lived by employees at all levels. The key elements of “The HP Way” were: 1) we have trust and respect for individuals; 2) we focus on a high level of achievement and contribution; 3) we conduct our business with uncompromising integrity; 4) we achieve our common objectives through teamwork; 5) we encourage flexibility and innovation. Also, HP practices like management by objectives, open door policies, management by walking around and profit-sharing were uncommon before HP. These values and practices impacted many other businesses and organizations in Idaho who developed similar cultures and practices. HP also provided leadership in areas that aligned with its core values, such as human rights. In the 1990s, HP established the Idaho Human Rights Award, in partnership with the Wassmuth Center for Human Rights, recognizing leaders in Idaho’s Treasure Valley who actively promoted respect, dignity, and human rights. Finally, the HP Boise team “saved HP” during a very turbulent time in the company’s history with the introduction of the first LaserJet printer in 1984. The LaserJet is often cited as the most successful product in HP’s long history and continues to be a cornerstone of HP’s business today. During LaserJet division reviews, HP Boise and the LaserJet product were called by various HP Board members and leaders “the lifeboat of HP” during the 1990s when all other parts of the company were struggling. It generated some 70% of the company’s profits and almost all of its growth for several years during that period. In summary, Boise, the state of Idaho and HP were blessed beyond all expectations by Ray Smelek’s recommendation in 1973 to HP’s founders, Bill Hewlett and Dave Packard, to establish an operation in Boise. While the company’s departure marks the end of an incredible era, the real credit and gratitude for HP’s success and lasting impact here in Boise goes to the tens of thousands of former and current HP employees who made such meaningful contributions to HP, HP Boise and the Boise community over the past 53 years. About Rich Raimondi Richard Raimondi spent 30 years at HP, 16 as a VP/SVP in several businesses inside HP. After retiring in 2008, he served as president of Bishop Kelly for 12 years. He currently serves on the boards of St. Luke’s Health System, LED, the Idaho Film Society, the Wassmuth Center for Human Rights and the College of Idaho Advisory Council. He was the founding chair of the Idaho Technology Council from 2010-2015. Rich was born and raised in Sacramento, California. He graduated from Stanford University in 1974 with a BA in history and has an MBA from the University of Oregon. About the Idaho Technology Council The Idaho Technology Council (ITC) is a member-based organization that champions innovation and collaboration to grow Idaho’s economy through technology. Representing a dynamic and growing community of entrepreneurs, industry leaders, and policymakers, ITC connects vision with action to position Idaho as a hub forinnovation and opportunity. Learn more at www.idahotechcouncil.org .