Introducing: Mel Pint, Founder & CEO, OpulX Media LLC Describe the business/organization you work for: OpulX Media LLC is an Idaho-registered live events company and a sister company of OpulenceX Inc., the marketplace where artists sell their work and keep earning royalties when it resells. OpulX Media produces art, fashion and technology showcases built around augmented reality and digital collectibles. Our first production is The Digital Loom: Intersecting Realities at Boise Centre on November 14, 2026: an AR runway, an exhibition of international artists whose every work is registered as a digital twin, and a free afternoon built around The Loom Youth Prize, a statewide art competition for Idaho kids and teens. It is planned as an annual Boise event, with a Honolulu edition in April 2027. What inspired you to start your own business, or why did you decide to work for this specific organization? I watched artists sell a piece once and never see another dollar from it, while the technology that fixes that already existed and nobody was putting it in front of the people who make things. OpulenceX Inc built the tools. OpulX Media exists because tools alone do not change anything; a room full of people watching a garment come alive through their own phone, standing next to a painting a nine-year-old made, does. Boise has a technology community, an arts community and a fashion community, and they rarely stand in the same room. I wanted to build the night where they do. What sets this business apart from others in the industry? Most media companies build audiences and rent them to advertisers. We build a creator economy and stand inside it with the creators. What challenges have you faced as a business owner or employee, and how did you overcome them? Being new. A first-year event with a technology company behind it has to earn standing in the arts community before anyone will put their name next to it. We did that the slow way: a venue contract before any letter went out, a judged youth prize with real cash and real exhibition space, terms for artists that put 70% of every sale in their hands. Joining the Idaho Technology Council was part of the same answer: be inside the community before asking anything of it. What advice would you give to someone looking to join your industry? Decide what you will not do before you decide what you will. Then find the person in your community who has done the hard part for years and ask them how, before you tell them what you are building. About the Idaho Technology Council The Idaho Technology Council (ITC) is a member-based organization that champions innovation and collaboration to grow Idaho’s economy through technology. Representing a dynamic and growing community of entrepreneurs, industry leaders, and policymakers, ITC connects vision with action to position Idaho as a hub for innovation and opportunity. Learn more at www.idahotechcouncil.org .  Connect with Mel Pint on LinkedIn HERE Learn More about OpulX Media HERE