Layne is a member of the Idaho Technology Council

Introducing Brian de la Motte, Founder & CEO of Hidden Mountain Data


Describe the business/organization you work for

Hidden Mountain Data is a boutique consulting company specializing in software, data, and cloud.


What inspired you to start your own business, or why did you decide to work for this specific

organization?

One of my earliest jobs was with a small startup in Idaho, a role that sparked my dream of becoming a business owner and innovator. As a kid, I was captivated by Thomas Edison and his drive to invent, a fascination that stayed with me as I gained experience across various tech roles, including with large tech companies.


However, something always felt missing. Many big tech environments often prioritize politics over people, whereas here in Idaho, we focus on mutual respect and getting the job done professionally. This Idaho spirit has deeply shaped my approach to innovation.


After helping dozens of companies bring their ideas to life, I recently realized that, in a way, I’m living my childhood dream. While I’m not inventing in the traditional sense, I’m using my skills to help others build and refine their own groundbreaking solutions, making an impact in my community through technology..


What sets this business apart from others in the industry?

We often take on last-mile projects, helping clients reach that final 10% needed to cross the finish line. Rather than discarding existing work and starting from scratch, we refine and enhance, treating each project as if it were our own business. We emphasize understanding business logic before writing a single line of code—because effective communication often matters as much as the code itself.


When we build software, we bring together our collective expertise to create robust, scalable solutions. Quality data is essential to building great software and AI, which is why we embed it deeply in everything we create. Anyone can build an app, but ensuring it scales smoothly to thousands of users without needing a complete rewrite—that’s the level of excellence we deliver in every product.


What challenges have you faced as a business owner or employee, and how did you overcome them?

Learning nontechnical skills has been one of my biggest challenges. While I’ve always been an extroverted engineer, sales and marketing were new territories for me, and I've had to tackle them through trial and error, pushing myself out of my comfort zone. My greatest weakness has been impatience and wrestling with my inner critic—but I’m fortunate to have a great co-founder and COO who brings patience and balance. We lift each other up when one of us is feeling low.


The first year was the toughest, with unexpected challenges constantly popping up, adding immense stress—much of it due to my own overthinking. But each challenge has strengthened my resilience and thickened my skin. I now try to treat every crisis as a learning opportunity, making sure we don’t let any lessons go to waste. When we make mistakes, we return to the drawing board and ask ourselves how we can avoid relearning that lesson in the future.


What advice would you give to someone looking to join your industry?

Ask as many questions as you can—even the ones that feel “dumb.” Seek input from others, ask for mentorship, and don’t hesitate to say what’s on your mind. Join a community, or if one doesn’t exist, start your own meetup with others who share your interest in the field. Be sure this is the industry you want, because it moves incredibly fast. Even seasoned professionals are learning new things every day. Embrace that pace and be prepared to keep growing.


Connect with Brian on LinkedIn HERE

Check out Hidden Mountain Data on their website HERE

Join Hidden Mountain Data at Kiln Meridian for Hackfort Happy Hour! INFO HERE

by Diane Temple 18 February 2026
Healthy Ecosystems depend upon entrepreneurship.
by Tim Munkres 11 February 2026
Introducing: Aditya Ravindra, Enterprise AI & Analytics Expert, InterMountain AI Consultants Describe the business/organization you work for: InterMountain AI Consultants helps small and medium-sized businesses transform data chaos into competitive advantages. I specialize in sifting through complex details and compiling them into actionable insights—and no, it's not as boring as it sounds. Here's a real example from this week: A local Idaho-based moving and storage company was drowning in spreadsheets, unable to see their financial picture in realtime. I built them a custom financial dashboard that consolidates revenue, expenses, and profitability metrics into live visualizations they can access from any device. Now their leadership team makes data-driven decisions in minutes instead of spending hours digging through Excel files. The dashboard transforms their raw operational data into clear insights about which services are most profitable, seasonal trends, and cash flow patterns. Simply put: data talks, I listen, and I help business leaders join the conversation. What inspired you to start your own business, or why did you decide to work for this specific organization? Scope and impact. I currently work as a Senior Data Consultant at a Fortune 5 healthcare company, where every day presents new challenges at enterprise scale. While pursuing my Master's in AI from UT Austin, I've found it incredibly rewarding to apply cutting-edge theories to realworld problems. However, working within a large organization often means being channeled into specific projects. I wanted to branch out—to create customized solutions across diverse industries and help regional businesses access enterprise-level AI expertise. I need variety to thrive, and consulting allows me to bring Fortune 500 methodologies to local Idaho businesses who need them most. What sets this business apart from others in the industry? Continuous education and cutting through the AI hype. My approach isn't just about degrees and credentials—it's about staying on the cutting edge. I regularly complete the latest training workshops, AI certifications, and technical courses to understand what's actually emerging in AI versus what's just buzzwords. This knowledge lets me guide businesses toward practical, ROI-driven solutions rather than expensive experiments. I translate complex AI capabilities into business language and help leaders understand what will actually move the needle for their specific operations. Think of me as an AI translator who speaks both data science and business outcomes. What challenges have you faced as a business owner or employee, and how did you overcome them? The biggest challenge is navigating client fear and skepticism around AI. Many business leaders feel overwhelmed by AI hype or worry about implementation complexity. I've turned this into my superpower—I guide clients through the noise toward what's genuinely useful for their specific needs, distinguishing practical tools from empty promises. The second challenge is the "how"—designing the optimal customized solution from thousands of possible approaches. While sometimes overwhelming, this is also the most rewarding part. Each client's unique data environment requires creative problem-solving, and finding that perfect fit between their needs and the right AI tools keeps the work engaging. What advice would you give to someone looking to join your industry? Three pieces of advice: First, just start. Don't wait for perfect conditions—pick a course, open your laptop, and begin. We're at the ground floor of AI, and this opportunity won't last forever. Second, embrace failure as education. Not every approach will work, but each failure teaches you what will succeed next time. The projects that work best are often built on lessons from the ones that didn't. Third, find ways to make it fun. Every job has monotonous moments, but approaching AI problems creatively keeps both learning and application enjoyable. The intersection of curiosity, persistence, and practical application is where real value emerges. About the Idaho Technology Council The Idaho Technology Council (ITC) is a member-based organization that champions innovation and collaboration to grow Idaho’s economy through technology. Representing a dynamic and growing community of entrepreneurs, industry leaders, and policymakers, ITC connects vision with action to position Idaho as a hub for i nnovation and opportunity. Learn more at www.idahotechcouncil.org . Connect with Aditya on LinkedIn HERE Check out InterMountain AI Consultants HERE