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BRC Special Event: Integrated Strategic Communication Planning

March 5, 2020 @ 11:00 am - 1:00 pm MST

Integrated Strategic Communication Planning

11:00 AM – 1:00 PM   Mar 5, 2020
(BRC Special Event)


Must-Knows for Integrated Strategic Communication Planning—March 5th

Marketing and public relations used to be two very distinct functions, but the lines have blurred for 21st century businesses, creating confusion about how to reach target audiences most effectively. In this special workshop, the team at Urban Link Group will share their professional perspectives to help you lay the groundwork to build an integrated strategic communication plan that’s right for your company.

About the Presenters

Urban Link Group has decades of combined experience with brand management, media engagement, crisis management, and influencer relations at a regional, national, and international level.

Christopher D. Jones, CEO, has extensive experience in business development and has launched several industry-leading brands and products into the marketplace. He has built commercial value well over $200 million and is excited to support course attendees in achieving success.

Noelle Laury, Vice President of Client Services, has more than 20-years of business development, creative strategy, public relations, and public affairs expertise. Her background in both the public and private sectors provides valuable insight into developing and executing strategic stakeholder engagement and communication programming. Her clients have included Albertsons, Boise Cascade, Optum Idaho, Nelnet, POWER Engineers, Idaho CuMo Mining Corporation, and Lucky Minerals.

Bekir Mustafic, Digital Content Specialist, UrbanLink Group

Bekir’s work experience spans several niche markets and includes developing compelling social media mapping, website content production, and action-driven messaging. He has proven success in relationship building and leading teams in several global companies like Macy’s and Citibank, continually ranking in the top three spots for financial metrics on his team. His professional career also includes brand and reputation management, corporate communication, and policy management.

  • Date:                    Thursday, March 5
  • Time:                    11:00 a.m. to 1:00 p.m.
  • Cost:                      Complimentary -but you must register to reserve a space
  • Place:                   Zions Bank, Business Resource Center, 800 W. Main Street, 6th Floor, Boise, ID
  • Parking:               9th & Main Garage or other downtown garages
  • Registration:     Email idresources@zionsbank.com or call 208-501-7573 to reserve your seat.

The workshop, “Must Knows for Integrated Strategic Communications Planning_”, is offered for informational purposes only, and should not be construed as legal or other professional advice. Consult with an attorney or other professional concerning your own needs and circumstances. The views and opinions expressed by the speaker are not necessarily those of Zions Bank®, its parent or affiliates. Zions Bank is a division of Zions Bancorporation, N.A.,Member FDIC.

Zions Bank Business Resource Center



March 5, 2020
11:00 am - 1:00 pm MST
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800 W. Main St., Ste 700
Boise, ID 83702 United States