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Will They Care or Share? Creating Memorable Marketing Content

June 12 @ 11:00 am - 1:00 pm

See our online calendar at: www.zionsbank.com/brcworkshopsSPECIAL WORKSHOP WITH GUEST PRESENTER – Wednesday, June 12

Will They Care or Share? Creating Memorable Marketing Content

The average human has an attention span of 8 seconds—less than a gold fish—and decreases every year thanks to our constant access to online content. In today’s age of digital overload, how will your brand cut through the clutter and communicate a memorable message that resonates on an emotional level?

In this workshop, you’ll learn the ins & outs of modern content marketing to reach your business goals:

  • How to identify key audience motivators
  • Tips for great storytelling
  • Methods for distributing content
  • Online tools for measurement

    About the Presenter:

    This special workshop offering features guest presenter Kate Holgate, VP, Creative Director at Stoltz Marketing Group. A seasoned creative director with over 18 years of experience, Kate successfully leads teams by executing smart ideas while staying true to results-driven strategy. She’s been recognized byCommunication Arts and has led campaigns earning both regional and national awards for clients like Blue Cross of Idaho, The University of Idaho, College of Idaho, Primary Health, Idaho Fish & Game, Idaho Housing and Finance Association, PetsBest Pet Insurance and Valley Regional Transit. She is a board member of the Children’s Home Society of Idaho, serves on the advisory board of the University ofIdaho College of Art and Architecture, and has consulted for a variety of nonprofits, including the Discovery Center of Idaho and Boise Public Library. She enjoys spending time with her family outdoors and has yet to beat the Y-ball team she coaches at “horse.”

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To register:

Wednesday, June 12, 2019

11:00 a.m. to 1:00 p.m.
Complimentary–but you must register to reserve a space
Zions Bank, Business Resource Center, 800 W. Main Street, 6th Floor, Boise, ID 9th & Main Garage or other downtown garages
Email idresources@zionsbank.com or call 208-501-7573 to reserve your seat. Limited to 18

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The workshop, “Will They Care and Share? Creating Memorable Marketing Content”, is offered for informational purposes only, and should not be construed as legal or other professional advice. Consult with an attorney or other professional concerning your own needs and circumstances. The views and opinions expressed by the speaker are not necessarily those of Zions Bank®, its parent or affiliates. Zions Bank is a division of Zions Bancorporation, N.A.,Member FDIC.

Details

Date:
June 12
Time:
11:00 am - 1:00 pm
Event Category:

Venue

Zions
800 W. Main Street
Boise, Idaho

Organizer

Zions