Amra Metcalf

Boise Inc.

In addition to holding a BBA in Marketing, her 15 years (out of entire 17 in the U.S.) of professional experience spans across the areas of leadership, marketing consulting, public speaking, operations, finance, new product development and promotion for fortune 500+ and growing companies. Through her work in diverse business areas, teams and international environments, Amra has become a solid left-brain /right-brain strategista.

Away from helping individuals and companies realize their goals, Amra’s time and passion is devoted to her family. Then it further leaves its footprints through her philanthropic efforts, damaging few Idaho hills with skis strapped to her feet, being an architecture junky, secret admiration for psychology & consumer behavior, cooking, endless curiosity and desire for growth.

"He who rejects change is the architect of decay. The only human institution which rejects progress is the cemetery." H. Wilson